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JOSEPH KLUCAR

3233 Garfield Street

Hollywood, Florida 33021

(305) 300-7597

joe@klucar.com




OVERVIEW


Critically-acclaimed Graphic Design Professional with over 20 exprience years as an Art Director, Designer, Illustrator, Photographer, Marketing Strategist, able to incorporate unique and compelling products, services, and ideas with diversified experience in all aspects of graphic design from development through to project completion.




LEADERSHIP PROFILE

 

Expertise; Art Design/Direction, Branding, Publishing, Print Collateral, Magazine/Newspaper/Direct Mail Advertising, Pre-Press Production, Web Page Design and Optimization.


Creative Edge with traditional design skills. Consistently utilize optimum creativity to innovate viable and state-of-the-art concepts. Able to translate ideas into realities. Exceptional with brand identity/marketing campaigns.


Outstanding multiple project manager & problem solver. Prioritize/synchronize all elements of project life cycle to ensure optimum efficiency. Meet strict deadlines under budget. Organize/implement Trade Shows and Exhibitions.


Marketing strategist with a vital network of business/industry contacts. Instrumental in the acquisition of new business. Strong client rapport from diverse cultural backgrounds.

Bilingual; English and Spanish.


Advanced Technology/Computer Skills include; Adobe Creative Suite (Photo Shop, Illustrator, and In-Design), QuarkXPress, Microsoft Word, PowerPoint, Excel, Mac and PC platforms.


Proven ability to exceed client/company expectation. Dedicated to developing cutting-edge solutions and generating revenue while learning/growing within a progressive organization.  Committed to Excellence!




PROFESSIONAL EXPERIENCE


Miami Marlins - Miami, Florida

February 2019 to November 2019

Creative Director


Built and lead a team dedicated to producing the best story telling creative through visual representation including print, video and social media. As part of the Marketing Department, reporting to the Senior Vice President, Marketing; Community Relations, responsible for the creative vision, implementation, and execution of the Miami Marlins brand. Oversee the design team, video team, animators project manager and copy writer.


Essential Functions:

Responsible for leading a highly creative and productive team to develop creative direction, set creative parameters, and implement a creative experience for the Miami Marlins with a focus on developing branded content and experiences across all platforms.

Work within budget parameters to create and maintain an excellent standard for all branded creative that reinforces the brand vision, values, and positioning attributes while delivering on business goals.

Creative Director will work with internal key stalk holders [Corporate Sales, Ticket Sales, Suites, Marketing and Digital] to develop content ideas while still maintaining the creative parameters of the brand.

Manage internally and externally driven creative.

Manage project manager to estimate and manage project budgets and schedules.

Grow and develop talent.

Implemented and maintained Wrike Project Management System.

Collaborate with the Digital team to insure consistent social media experience

Work externally with agencies, and other internal and external creative resources to bring the best thinking, imagination, and creativity to the position.




Structured Cable Products, Inc - Dania Beach, Florida

March 2018 to Present

Creative/Marketing Manager


Global manufacturer and supplier of low voltage cables and accessories for the residential and commercial Custom

Installation, A/V and Pro A/V, Security, Satellite/Cable, and Data/Telecom markets.


Design original artwork, including branding, illustrations and infographics

Product Level- packaging design, artwork, labeling, technical data sheets, sales sheets

Interface with company management and sales team for creation of sales support materials and collateral insuring

consistent brand messaging for SCP- Structured Cable Products, Current Audio and Pulse Eight.

Professional communication and interaction with OEM customers for private label manufacturing including product packaging, labeling, etc

Professional communication and interaction with overseas factory team to design, develop, and ensure correctness of all submitted packaging, designs, and technical support materials

Collaborate with Digital Marketing Manager to develop and deliver product materials for website, email, social media

Manage master product list in Excel and coordinate with factory that all data sheets and technical documents are received

Manage company bi-annual product catalog from development to print

Generate ideas to portray concepts and advertise products/services

Maintain brand consistency throughout all our marketing projects




For Eyes / GrandVision - Miramar, Florida

Feb 2017 to Oct 2017

Senior Graphic Designer


Responsible for POP creation of all elements both internal and external that portray the For Eyes brand as well as, JC Penny Optical totaling over 120 retail stores.


Key Responsibilities of the Role:

Develop print, web and in store materials. Including print advertising, direct mail, flyers, signage, POP displays, window wraps, website, web banners,

   social media posts

Responsible for delivering final print ready files to vendors

Submit print jobs and optimize in-store customer touchpoints from a creative perspective

Development and maintenance of For Eyes brand book and planograms



AdServices, Incorporated - Hollywood, Florida

2007 to 2017

Team Leader / Graphic Designer


Recruited by this premier advertising agency providing large production print for 500 accounts, reaching 36 markets with $5+ million in annual sales in national advertising, marketing, media and public relations/promotional campaigns. As a lead creative designer, responsible for all aspects of print including branding, logo design, print advertising, direct mail, billboards, packaging and newsletters. Responsibilities also included web template design and video editing.


Clientele; Trane Air Conditioning, Rick Case Automotive, Bruce Rossmeyer Harley Davidson and Florida Youth Orchestra  


Spearhead leading edge strategies to advance new business initiatives, transition strategies into tactical plans to drive revenue growth

  and maximize the image and exposure of AdServices, Incorporated.

Responsible for designing advertising materials including logos, direct mail, brochures, newspaper/magazine ads, promotional flyers and newsletters

Key role in providing superior client/customer service solutions.

Recognized for in-depth knowledge of the creative process, with an outstanding ability to manage projects under aggressive deadlines, under budget constraints

  without sacrificing integrity or a creative edge.



World Music 4All Publications/Canadian Print Music - Pembroke Pines, Florida

2005 to 2007

Art Director


Hired by the largest print sheet music publisher and distributor in Canada with over $5 million in annual sales featuring the best selling artists and record labels serving markets throughout the world. Responsible for all print and digital applications including book covers, print advertising, packaging, animated web banners and business to business solutions via the www.worldmusic4all.com website. Areas of focus included new business development, marketing, budget planning, maximizing revenue, task management, quality assurance, research, staff training, trade shows, and comprehensive client service.


Hired and directed top photographers for in-house photo shoots and with contracted employees.

Exceptional at coordinating and managing multiple priorities and projects accomplishing both short and long range objectives within set and approved budgets.

Wrote copy for marketing materials.

Recognized for in-depth knowledge of creative, current, and customized processes/programs, tremendous with a strong visual and distinctive stylistic approach.

Provided leadership and direction for all assigned programs and organizational goals and initiatives.



Miami Executive Aviation/Louisville Executive Aviation

Executive Air Services/Experience Aviation - Miami, Florida                               

2006 to 2007

Graphic Design Specialist / Marketing Coordinator


Selected by this hi-end Fixed Based Operation and Aircraft Sales Broker to provide creative direction for all advertising campaigns, print collateral, signage, displays, PowerPoint presentations and specialty products.


Redesigned corporate branding.

Copy writing for marketing materials.

Trade show planning and coordinating for (NBAA) National Business Aviation Association Convention.

Event planning and coordinating for Super Bowl XLI Host Committee, The Miami Boat Show, The Air and Sea Show, and Art Basel Miami.

Marketing for non for profit organization Experience Aviation World Tour

Media buying and planning.



Warner Brothers Publications Miami Lakes, Florida

1992 to 2005

Art Director/Production

Chosen to create and execute original design concepts for this famous print music publisher producing over 2,000 titles with a worldwide distribution and sales of $55+ million annually. Creative design encompassed music/song books, sheet music, educational music products, instructional materials, DVD packaging, DVD menu design, video production and advertising/marketing materials. Emphasis on budget control, revenue, P&L accountability, trade shows, customer relations/management, and implementation of all programs in pursuit of corporate goals and objectives.  Hired, trained and directed a staff of 15 including 12 artists and 4 assistants.


As staff manager, reviewed portfolios of new hires and executed annual reviews of 6 new artists.

Developed effective and compelling creative material that reflected artists, companies, and branding initiatives.

As Art Director, continuously communicated and coordinated with music industry executives, individual artists’ managers, illustrators and photographer throughout

  project life cycle.

A visionary leader, conducted monthly cross-department meetings to address design and production issues.

Consulted with clients, identified business needs, and served as a project liaison through the design, development and implementation of each project to enhance

  quality service and attain client goals.

Built outstanding reputation providing technical, innovative, unique, and cutting-edge graphic designs for the music industry.



Miami-Dade Community College Miami, Florida

1997 to 1999

Adjunct Professor/Graphic Design Department




CONTRACT WORK


Klucar Design - Hollywood, Florida

1989 to Present

Sole Proprietor

Creative Director / Artist / Marketing Consultant


Conceived and developed this art and graphic design company with emphasis on new business initiatives to establish and maintain clients and provide marketing strategies and solutions.


Clientele; Universal Music, Machete Music, Miami Monthly Magazine, Simply the Best Magazine, Fort Lauderdale’s Riverwalk Blues and Music Festival, Fort Lauderdale/Hollywood Airport, Universal Studios, and The Florida Marlins


Licensed Artist for; Grant Sterling Art Publishers, AG Mobile (American Greetings), Def Jam Mobile, Univision Movil, and BlueMountain.com.



EDUCATION AND SEMINARS

                               

Miami Dade College Miami, Florida - 1992

Associates Degree, Graphic Design

       

Zenger-Miller’s Frontline Leadership Management Seminar- January, 1999


Preflighting Files by Graphics of the Americas Seminar January, 1998


Adobe Photoshop Seminar by AIGA June, 1996



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